Dubai’s first AMG store welcomes rapper will.i.am 

Dubai’s first AMG store opened its doors to the performance division’s brand ambassador will.i.am. The rapper experienced the lifestyle accessories on show, F&B outlets such as the AMG Café and the AMG showroom. In the images, will.i.am can be seen signing some model cars which we’re sure the rapper’s fans will be eager to buy no matter what the price.

At the AMG store, the American rapper was welcomed by Martin Schulz, President and CEO of Mercedes-Benz Cars Middle East, Krishan Bodhani, Vice President & Director of Sales & Marketing at Mercedes-Benz Cars Middle East and Ivo A. Kapitzki, General Manager of Gargash Enterprises. Gargash Enterprise has been a partner of Mercedes Benz AMG in Dubai for a long time now.

Being the brand ambassador of AMG, will.i.am thinks that the brand is the perfect blend of speed, performance and luxury. We’re sure fans of both AMG and will.i.am can look forward to some exciting developments in the coming future. Maybe he could make a rap song out of his visit, who knows.

Krishan Bodhani, Vice President & Director of Sales & Marketing at Mercedes-Benz Cars Middle East, said: “will.i.am’s visit to the AMG store provides a glimpse into the kind of luxury lifestyle experience customers will be greeted with at this first-of-its-kind store.”

“The AMG store is unrivaled in the way that it helps customers interact with our top-end line-up. It is performance luxury at its best, and defines a new benchmark of luxury retail in the world,” he concluded.