Bikers, rejoice! Royal Enfield expands UAE presence

Attention bike lovers! Leading mid-size motorcycle market brand Royal Enfield has decided to expand in the UAE. The famous motorcycle-maker is increasing its presence all around the world and has named AW Rostamani Group as its official distribution partner for the UAE region.

AW Rostamani unveiled its first Royal Enfield store in Umm Suqeim St. Dubai. The newly-inaugurated store will be offering the Super Meteor 650, Hunter 350, Scram 411, Classic, Meteor, Interceptor, Continental GT, and, of course, the Himalayan. The brand has further stated that it looks to establish additional branches in Sharjah and Abu Dhabi in the coming months.

To ensure that the new Royal Enfield customers have a hassle-free ownership experience, a service centre has been set up in Al Quoz. Royal Enfield said in an official statement that demand for its bikes had been rising in the UAE and so it doesn’t come as a surprise that the firm is going all in to cater to the market.

Yadvinder Singh Guleria, CCO of Royal Enfield, said, “We have been focused on growing the midsize motorcycle segment in the middle eastern markets for almost a decade now. In a bid to extend the Royal Enfield pure motorcycling experience to the riding community in UAE, we are excited about our strategic partnership with AW Rostamani who bring a wealth of experience and a strong presence in the market.”

“With this new alliance, customers in the UAE can look forward to easier access to our wide portfolio of exciting motorcycles. This collaboration represents a significant step in our growth strategy, and we are excited about the opportunities it will bring to our valued customers,” he concluded.

Michel Ayat, CEO of AW Rostamani Automotive, said: “We were pleased to forge a partnership with Royal Enfield, a venerable motorcycle manufacturer with an illustrious legacy. The demand for bikes in the UAE is on a steady rise, and we remain steadfast in our belief that this alliance profoundly caters to and elevates the aspirations of the burgeoning community of motorcycle enthusiasts nationwide.”