Aston Martin unveils special 110th anniversary logo on 2023 F1 car

The F1 season is just round the corner and Aston Martin has seen this as the perfect opportunity to kick off its 110th anniversary celebrations. Yup, that’s right, the British marque is turning 110 this year and to mark the event, it has come up with a special anniversary logo first seen on the brand’s F1 challenger.

The 2023 AMR23 will be driven by Canadian Lance Stroll and two-time F1® World Champion Fernando Alonso. The logo present on the racer’s nose has Aston Martin’s iconic wings. Readers will also remember that these wings were re-designed by Aston Martin in 2022 as part of its new design strategy.

Aston Martin will also be bringing its 110th anniversary celebrations at its home Grand Prix at Silverstone where the Gaydon-based firm will be paying homage to its past, present and future.

Lawrence Stroll, Executive Chairman of Aston Martin, said: “110 years on from Aston Martin’s foundations on track, 2023 promises to be one of the most exciting years in our rich history, both on the track for the Aston Martin Aramco Cognizant Formula One™ Team and on the road with Aston Martin’s ever-expanding line-up of stunning high performance models